InstaDeposit
A way for players to quickly make a deposit while still in the game when he runs out of funds.
situation
This was part of a new concept for banking as part of showcase to our operators. The idea was to bring in banking to player's game console so he wouldn't have to leave the context of playing and get distracted. I worked on the pitch with my vertical head and it was showcased in the annual casino conference. It was well received and is in the product pipeline.
task
My work was to create wireframes of a quick banking concept.
action
What is Insta-Deposit?
When a player is out of funds while in a game, he has to move away from the game screen to deposit more credits. This results in a player being distracted from his current context and potentially losing interest in continuing with game play. There is currently no way for a player to quickly top up funds with a method he has already used without having to leave the game screen.
Redesign
The objective was to keep player in flow state and return to game play which is players’ primary goal. Optimize the deposit flow and by reducing the task completion time.
Two options were explored. Visual footprint for both need to be small in order to not make it feel like player is moving away from the game. Cards were chosen as the first method of express deposit as most of the information is already stored with the casino.
Option 1
A panel would appear over the balance space. A returning player only requires to enter cvv in order to make a deposit. Deposit amount is pre-filled with the previous value entered (which can be changed too). Also, an option to automatically top-up the next time he reaches below a minimum threshold.
Option when cvv is not saved
Option 2
Saving cvv number to make subsequent card deposits even faster. And an option to automatically top-up the next time he reaches below a minimum threshold.
In addition to the UI, the effort to make the load time quicker was also done by the banking dev team.
Option to save cvv
Result
Option 2 is currently in the product pipeline.
