Streamlining 5 different apps into one which performs a campaign creation flow. The usability goal strives for easy of use due to a feature rich set up.
All in Research
Virtual Pitboss
Using user pain points as guide to improve existing application and make it less tedious to use. I created prototypes of the different approaches
Promo Bot
The promo bot uses conversational UI and AI to automate offer creation by recommending successful and personalized offers at a player level.
Competitor Research Framework
Worked with SMEs who formed a task team to standardise competitor research and come to a common consensus.
AI in UX
In order for our products to align to user workflows it would have to predict and behave as expected by the end users.
User Report
Contextual inquiry of casino management product suite
Registration Drop Off
What I did to conduct user testing in Germany
Project Management Apps
A simplified and a highly customized project management apps