Streamlining 5 different apps into one which performs a campaign creation flow. The usability goal strives for easy of use due to a feature rich set up.
All in Player Promotions
Virtual Pitboss
Using user pain points as guide to improve existing application and make it less tedious to use. I created prototypes of the different approaches
Promo Bot
The promo bot uses conversational UI and AI to automate offer creation by recommending successful and personalized offers at a player level.
Ecosystem Project Def
To create an all-in-one product family, for game and player management which allows users to simplify the workflow by providing tools for a complete cycle of need.
Reward Types
A large undertaking with multiple stakeholders, end to end redesign of back-office and player facing app
Casino Tournaments
A large undertaking with multiple stakeholders, end to end redesign of back-office and player facing app
Free Games
Simplification of an enterprise app