Streamlining 5 different apps into one which performs a campaign creation flow. The usability goal strives for easy of use due to a feature rich set up.
Virtual Pitboss
Using user pain points as guide to improve existing application and make it less tedious to use. I created prototypes of the different approaches
Promo Bot
The promo bot uses conversational UI and AI to automate offer creation by recommending successful and personalized offers at a player level.
Ecosystem Project Def
To create an all-in-one product family, for game and player management which allows users to simplify the workflow by providing tools for a complete cycle of need.
Reward Types
A large undertaking with multiple stakeholders, end to end redesign of back-office and player facing app
Competitor Research Framework
Worked with SMEs who formed a task team to standardise competitor research and come to a common consensus.
AI in UX
In order for our products to align to user workflows it would have to predict and behave as expected by the end users.
Style Guide
Provide specifications and standards to make implementation easier and faster.
Casino Tournaments
A large undertaking with multiple stakeholders, end to end redesign of back-office and player facing app
Betstone Land-based
App designed to monitor and configure casino floor
HelpDesk
Redesign of data intensive customer support application
Voice and Tone
Define a baseline voice and tone to ensure consistency across all products
Card Deposit Routing
Simplify a complicated application to route cards to the right payment processor to accomplish a successful transaction
InstaDeposit
1-Click deposit to continue playing at casino
Bet Settings
Showcase of a UI for easy manipulation of game bet settings and its impact analysis.
User Report
Contextual inquiry of casino management product suite
Free Games
Simplification of an enterprise app
Registration Drop Off
What I did to conduct user testing in Germany
UI Consistency Project
Maintaining consistency across casino management suite of apps
HR App
A simplified mobile application for execs and human resources